Georgia Alliance for Social Justice (GAfSJ) was forged from the passion behind Atlanta’s 60,000-strong March for Social Justice and Women in January 2017.

The organizers of the event became the founders of a new nonprofit focused on activism for equity and justice. Their challenge was pausing to build a solid base for growth, while actively responding to breaking-news issues.

GAfSJ ran the risk of becoming a moment, instead of a movement.

Earlier this month, Creative Director Terri Fuller and colleague David Shavzin of Shavzin & Associates helped GAfSJ find the clarity to move forward with confidence. This crucial pause for planning was a one-day all-you-can-eat buffet of branding and business strategy!

One day. A tall order. But GAfSJ needed to define their message and create a viable structure for an all-volunteer organization on the move.

Terri and David wielded their potent creative and business savvy to lead the group of 15 stakeholders to a vision. And a visible target! The team collaborated to develop the brand, evaluate strategies, and create actionable goals.

Now, GAfSJ is back in action. But the path forward is easier with a map.

If you would like to explore the benefits of a creative strategy and business planning session, contact us today.

About David Shavzin

David Shavzin is President/Founder of Shavzin & Associates, Inc. He excels in guiding clients through the complex challenges of strategic planning and decision-making, including exit planning, operational excellence, and ISO 9001.

David is president of the Institute of Management Consultants (Georgia chapter). He is a current or former board member of the Joshua Brown Foundation, the Fulton Education Foundation, Alliance Française d'Atlanta and Leadership North Fulton. David earned an MBA from George Washington University and a BA in International Relations and French from the University of Wisconsin.