To launch the 2021-2022 season, the Atlanta Baroque Orchestra unveiled a new brand program from Red Berry. Terri Longfellow Fuller led the creative process from brand strategy to detailed implementation across communication channels. ABO's visual makeover evokes music and movement with a rich, contemporary aesthetic.
Read MoreGrowing with the Mary Parker Foundation
Mary Parker needed flexible and reliable access to creative services! So, we enrolled the Foundation in Trellis. Trellis is a retained support program that gives small to medium-sized nonprofits consistent access to top tier-talent. Learn more!
Read MoreGuest Post: Hey, you want nonprofits to act more like businesses? Then treat us like businesses
Ideally, yes, we are businesses, and we should be accorded the same level of respect. But the frustrating reality is that we are judged as businesses without given the rights and resources to fully operate as businesses.
Read MoreGuest Post: Leading your nonprofit – almost – like a business
Leadership in a nonprofit organization should not look much different from leadership in a business. So many of the basics are critical, regardless of mission. Bringing in these concepts and experiences, married to a mission, can be extremely powerful.
Read MoreyouthSpark aims to stop it
Red Berry collaborated with youthSpark to create a compelling profile for Atlanta Magazine's annual Give Atlanta issue. At the heart of the nonprofit's vision is a world where no child is bought, sold, or abused. Creative Director Terri Fuller emphasized the need to *Stop it. in the magazine profile featuring a young survivor and key facts about human trafficking.
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Ready, fire . . . then aim?
Georgia Alliance for Social Justice (GAfSJ) was forged from the passion behind Atlanta’s 60,000-strong March for Social Justice and Women in January 2017. The organizers of the event became the founders of a new nonprofit focused on activism for equity and justice. Their challenge was pausing to build a solid base for growth, while actively responding to breaking-news issues.
GAfSJ ran the risk of becoming a moment, instead of a movement.
Read MoreGuest Post: How to design an effective marketing & communications budget
What percentage of a nonprofit’s budget should be spent on marketing and communications? The answer is (as you probably expected) “it depends.” You definitely need to have a comprehensive, realistic budget. It’s a critical component of your annual marketing and communications plan and, like the work plan, serves as a map to ensure you reach your goals. Learn more.
Read MoreGuest Post: Love, power, & the nonprofit sector
Our sector embraces love, but facing injustice we must now also embrace power. As our country moves further into intolerance and chaos, we must summon our strengths and be the balancing force. “Power without love is reckless and abusive.”
Read MoreGuest Post: How to deal with uninformed nonprofit-watchdogs around the holidays
Around this time of the year, we nonprofits work to bring in year-end donations, incurring paper cuts and envelope-tongues in the process (seriously, the glue stick is your friend). Around this time also is when people start pushing “guides” about which nonprofits to give to, warning of shady nonprofits that spend too much on “overhead” and leave nothing for the people they are supposed to be serving.
Read MoreChildren's Wish Foundation
I have always been eager to merge my passion for creativity with clients who make a difference! Now, I am delighted to announce that I will be working with Children's Wish Foundation International as their Communications Director. This is an inspiring creative opportunity! And most importantly, my work can have a positive impact on the lives of children.
Thank you red berry friends! Please stay connected. There will be occasion to collaborate in the future. And we can always meet for coffee.
Warmly,
Terri Fuller
Guest Post: You are not your target audience
Anyone can fall victim to the projection bias, or the tendency to assume that other people think and feel the same way we do. This is why doing some objective market research is so important to your communications strategy. The value of defining your target audience and their preferences for engagement will prove itself time and again.
Read MoreGSAN launches new brand
I am delighted to announce a brand launch for Georgia Statewide Afterschool Network (GSAN), a program of Voices for Georgia’s Children, and red berry's first project through Catchafire.org. Catchafire matches professionals who want to volunteer their skills with nonprofits and social enterprises who need their help. I believe in employing my creative expertise to further important causes!
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