Back to work at the Berry after a fabulous spring vacation. Hope you've been well!
Love to women everywhere!
We're starting our day drinking coffee and wearing Red, here at the Berry. Love to women everywhere! #InternationalWomensDay
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Happy New Year!
Can you believe 16 months have passed? I have wrapped up my contract with Children's Wish Foundation International and reopened my doors at red berry.
While working with CWFI, I spearheaded all design, communications, and marketing to consistently articulate and fulfill their mission. I was truly privileged to help them make a difference in the lives of critically ill children.
Now, I look forward to a new year filled with new opportunities! Stay tuned for updates to my portfolio, as well as pending projects. Happy 2016!
Children's Wish Foundation
I have always been eager to merge my passion for creativity with clients who make a difference! Now, I am delighted to announce that I will be working with Children's Wish Foundation International as their Communications Director. This is an inspiring creative opportunity! And most importantly, my work can have a positive impact on the lives of children.
Thank you red berry friends! Please stay connected. There will be occasion to collaborate in the future. And we can always meet for coffee.
Warmly,
Terri Fuller
Guest Post: You are not your target audience
Anyone can fall victim to the projection bias, or the tendency to assume that other people think and feel the same way we do. This is why doing some objective market research is so important to your communications strategy. The value of defining your target audience and their preferences for engagement will prove itself time and again.
Read MoreTwo secrets to effective branding
Here are my two best secrets for developing an effective brand. Many organizations do not understand the power of a strong brand identity. But the only way to reach your customer in today’s media-saturated marketplace is with clarity and consistency of message.
Read MoreGSAN launches new brand
I am delighted to announce a brand launch for Georgia Statewide Afterschool Network (GSAN), a program of Voices for Georgia’s Children, and red berry's first project through Catchafire.org. Catchafire matches professionals who want to volunteer their skills with nonprofits and social enterprises who need their help. I believe in employing my creative expertise to further important causes!
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Homework, part 1
Brand identity is the perception of your product or service that distinguishes it from the competition. Know where to begin? Grab a cup of coffee. Part 1 of your homework is to define your brand.
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Welcome
I’ve freshened things up on the red berry website! You will find a generous online portfolio featuring comprehensive brand packages, as well as logo design, digital effects, and favorite pro bono work. I aim to present my full set of skills as a Creative Director for your design and communications needs.
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