Red Berry’s brand design for Dina Ivory Photography has been chosen as one of The Best Sunshine Logo Designs. Many thanks to them for the acknowledgement.
Read MoreA Brand New Look for Early Music
To launch the 2021-2022 season, the Atlanta Baroque Orchestra unveiled a new brand program from Red Berry. Terri Longfellow Fuller led the creative process from brand strategy to detailed implementation across communication channels. ABO's visual makeover evokes music and movement with a rich, contemporary aesthetic.
Read MoreRed Berry Celebrates with Junction 2800
A building had been found, but not purchased. No name had been selected for the new facility. And there was an Grand Opening scheduled in 7 weeks. Could Red Berry create the branding and marketing? Of course.
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Ready, fire . . . then aim?
Georgia Alliance for Social Justice (GAfSJ) was forged from the passion behind Atlanta’s 60,000-strong March for Social Justice and Women in January 2017. The organizers of the event became the founders of a new nonprofit focused on activism for equity and justice. Their challenge was pausing to build a solid base for growth, while actively responding to breaking-news issues.
GAfSJ ran the risk of becoming a moment, instead of a movement.
Read MoreWelcome back, Moss Search
There is no greater pleasure than when our favorite fun, successful clients return to expand their original project. In 2007, Red Berry built a comprehensive brand program for recruiter Rich Moss to position his search firm for future growth. Moss Search is exclusively focused on recruiting at the intersection of technology and business. Now, Red Berry has collaborated with Rich to update his brand with a new website and social media package.
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Happy New Year!
Can you believe 16 months have passed? I have wrapped up my contract with Children's Wish Foundation International and reopened my doors at red berry.
While working with CWFI, I spearheaded all design, communications, and marketing to consistently articulate and fulfill their mission. I was truly privileged to help them make a difference in the lives of critically ill children.
Now, I look forward to a new year filled with new opportunities! Stay tuned for updates to my portfolio, as well as pending projects. Happy 2016!
Two secrets to effective branding
Here are my two best secrets for developing an effective brand. Many organizations do not understand the power of a strong brand identity. But the only way to reach your customer in today’s media-saturated marketplace is with clarity and consistency of message.
Read MoreGSAN launches new brand
I am delighted to announce a brand launch for Georgia Statewide Afterschool Network (GSAN), a program of Voices for Georgia’s Children, and red berry's first project through Catchafire.org. Catchafire matches professionals who want to volunteer their skills with nonprofits and social enterprises who need their help. I believe in employing my creative expertise to further important causes!
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Homework, part 1
Brand identity is the perception of your product or service that distinguishes it from the competition. Know where to begin? Grab a cup of coffee. Part 1 of your homework is to define your brand.
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Welcome
I’ve freshened things up on the red berry website! You will find a generous online portfolio featuring comprehensive brand packages, as well as logo design, digital effects, and favorite pro bono work. I aim to present my full set of skills as a Creative Director for your design and communications needs.
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