A building had been found, but not purchased. No name had been selected for the new facility. And there was an Grand Opening scheduled in 7 weeks. Could Red Berry create the branding and marketing? Of course.
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Ready, fire . . . then aim?
Georgia Alliance for Social Justice (GAfSJ) was forged from the passion behind Atlanta’s 60,000-strong March for Social Justice and Women in January 2017. The organizers of the event became the founders of a new nonprofit focused on activism for equity and justice. Their challenge was pausing to build a solid base for growth, while actively responding to breaking-news issues.
GAfSJ ran the risk of becoming a moment, instead of a movement.
Read MoreGSAN launches new brand
I am delighted to announce a brand launch for Georgia Statewide Afterschool Network (GSAN), a program of Voices for Georgia’s Children, and red berry's first project through Catchafire.org. Catchafire matches professionals who want to volunteer their skills with nonprofits and social enterprises who need their help. I believe in employing my creative expertise to further important causes!
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Homework, part 1
Brand identity is the perception of your product or service that distinguishes it from the competition. Know where to begin? Grab a cup of coffee. Part 1 of your homework is to define your brand.
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