Mary Parker needed flexible and reliable access to creative services! So, we enrolled the Foundation in Trellis. Trellis is a retained support program that gives small to medium-sized nonprofits consistent access to top tier-talent. Learn more!
Read MoreTwo secrets to effective branding
Here are my two best secrets for developing an effective brand. Many organizations do not understand the power of a strong brand identity. But the only way to reach your customer in today’s media-saturated marketplace is with clarity and consistency of message.
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Homework, part 1
Brand identity is the perception of your product or service that distinguishes it from the competition. Know where to begin? Grab a cup of coffee. Part 1 of your homework is to define your brand.
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