Mary Parker needed flexible and reliable access to creative services! So, we enrolled the Foundation in Trellis. Trellis is a retained support program that gives small to medium-sized nonprofits consistent access to top tier-talent. Learn more!
Read MoreGuest Post: How to design an effective marketing & communications budget
What percentage of a nonprofit’s budget should be spent on marketing and communications? The answer is (as you probably expected) “it depends.” You definitely need to have a comprehensive, realistic budget. It’s a critical component of your annual marketing and communications plan and, like the work plan, serves as a map to ensure you reach your goals. Learn more.
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Guest Post: You are not your target audience
Anyone can fall victim to the projection bias, or the tendency to assume that other people think and feel the same way we do. This is why doing some objective market research is so important to your communications strategy. The value of defining your target audience and their preferences for engagement will prove itself time and again.
Read MoreTwo secrets to effective branding
Here are my two best secrets for developing an effective brand. Many organizations do not understand the power of a strong brand identity. But the only way to reach your customer in today’s media-saturated marketplace is with clarity and consistency of message.
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Homework, part 1
Brand identity is the perception of your product or service that distinguishes it from the competition. Know where to begin? Grab a cup of coffee. Part 1 of your homework is to define your brand.
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