Mary Parker needed flexible and reliable access to creative services! So, we enrolled the Foundation in Trellis. Trellis is a retained support program that gives small to medium-sized nonprofits consistent access to top tier-talent. Learn more!
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Happy New Year!
Can you believe 16 months have passed? I have wrapped up my contract with Children's Wish Foundation International and reopened my doors at red berry.
While working with CWFI, I spearheaded all design, communications, and marketing to consistently articulate and fulfill their mission. I was truly privileged to help them make a difference in the lives of critically ill children.
Now, I look forward to a new year filled with new opportunities! Stay tuned for updates to my portfolio, as well as pending projects. Happy 2016!
Two secrets to effective branding
Here are my two best secrets for developing an effective brand. Many organizations do not understand the power of a strong brand identity. But the only way to reach your customer in today’s media-saturated marketplace is with clarity and consistency of message.
Read MoreGSAN launches new brand
I am delighted to announce a brand launch for Georgia Statewide Afterschool Network (GSAN), a program of Voices for Georgia’s Children, and red berry's first project through Catchafire.org. Catchafire matches professionals who want to volunteer their skills with nonprofits and social enterprises who need their help. I believe in employing my creative expertise to further important causes!
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Homework, part 1
Brand identity is the perception of your product or service that distinguishes it from the competition. Know where to begin? Grab a cup of coffee. Part 1 of your homework is to define your brand.
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