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Guest Post: You are not your target audience

July 12, 2014

Anyone can fall victim to the projection bias, or the tendency to assume that other people think and feel the same way we do. This is why doing some objective market research is so important to your communications strategy. The value of defining your target audience and their preferences for engagement will prove itself time and again.

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In GUEST POST Tags communications, audience, nonprofit, red berry
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Red Berry is a showcase for creative director Terri Longfellow Fuller's branding, design, & communications work.


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